The following excerpt was originally written and published by AFIRE on March 10, 2026.
How can investors gain a competitive edge when seeking deals in the hospitality sector?
How can hotels use AI to improve the guest experience?
And how can hospitality operators use AI to run hotels more efficiently?
AFIRE CEO Gunnar Branson explores the topic with the co-founder and managing partner of AWH Partners, Russ Flicker, about how his $2 billion hospitality platform leverages proprietary data and AI to make smarter decisions.
When used correctly, Flicker says, AI can help investors to focus on the right deals, optimize operations, and enhance the guest experience. The idea is to turn information into actionable insight and competitive advantage.
